PurpleThrone is the fastest, coolest and most enjoyable way to consume new music. PurpleThrone was created to spotlight “undiscovered” artists, to provide fans with the largest selection of quality content on the planet and to redefine what it means to be an “independent brand.” We actively iterate to solve two poignant discrepancies in the music industry today:
i. The extreme difficulty for artists to monetize their brand without onerous contracts.
ii. The limited options for music enthusiasts to discover new music in a fun and engaging way.
Enter blockchain, this technology solves both problems at once by placing the limelight back in the hands of fans and giving artists brands a direct route to publish their content without any third-party fees.
For PurpleThrone, the search for a new business model started in 2014 with an audacious idea to return value back to musicians and let fans determine the exact worth of that value.
Blockchain based tokens ignited the inspiration and made this ambitious idea a reality today. The introduction of PurpleCoin (PPC) facilitates direct exchange of value in a decentralized format. This global currency, simplifies the artist-fan relationship to a direct appreciation of the content.
Fans have free access to a catalog of world class, undiscovered talent from the four corners of the globe and are encouraged by receiving perks to show their gratitude for projects with direct PPC contributions.
Artists can spend their PPC earnings on studio time, promotional services and many other career-making services facilitated by PurpleThrone. Artists also have the option to cash out on the public exchange.